In 2014, a press service was established in Horbachevsky Ternopil State Medical University. The main goal was the formation of a positive image of the university by promptly providing high-quality and most complete information about the activities of the educational institution, its popularization through the official website, mass media and social networks. The press service included press secretary Ianina Chaikivska and photojournalist Mykola Vasylechko.
In 2022, on the initiative of TNMU rector Mykhailo Korda, the Department of Information and Public Relations was established (Order No. 442 of 09/30/2022), which in 2023 was renamed the Department of Communication and Marketing (Order No. 16 of 01/06/2023).
The activities of the department:
covering the activities of the Ternopil National Medical University on the official website, pages in social networks (Facebook, Instagram, Tik-Tok, Twitter, YouTube, Telegram), in the electronic encyclopedia "Wikipedia", the newspaper "Medychna Academia", Ukrainian and foreign mass media;
popularization of the higher educational institution among the general public with the aim of forming a positive image;
provision of information about the activities, quality, advantages of higher education institutions on the market of educational services;
determination of the strategy for forming the image of TNMU;
monitoring and analysis of trends and prospects of the educational services market or its individual segments;
development of the university's marketing strategy, advertising and information campaigns aimed at promoting the university in the market of educational services;
providing the university with advertising and informational and image products;
organizing the production of commercials and films for the promotion of the university and the formation of its positive image;
provision of consulting assistance and coordination of the work of structural units of the university on issues of the department's activities;
participation in exhibitions, seminars, webinars, meetings for the presentation of TNMU;
establishment and strengthening of university relations with external organizations, mass media.
The press secretary coordinates the system of relations between the rector and representatives of the university with the public; communication with mass media (newspapers, magazines, radio and television), cooperates with press services of other institutions; participates in the organization of information campaigns, briefings, press conferences, interviews, comments of the university management about the activities of TNMU; prepares information materials for publications in mass media and social networks; is responsible for the information content of the university's official website and official pages in social networks.
The photographer carries out all types of photo and video shooting to provide photos and video materials for the TNMU web portal, official pages of TNMU in social networks, the newspaper "Medychna Academia", university employees. He prepares photo reports, photo notes, photo sketches, photo essays for the purpose of presenting the university on its own web portal, in periodicals and external media, on Wikipedia pages, participates in the production of commercials and films for the promotion of the university and the formation of its positive image.
Today, the department employs: press secretary Ianina Chaikivska, leading specialist Ihor Havryshchak, head of the department Nadiia Oliinyk.
